Melkweg is a famous hall concert in Amsterdam, Netherlands well -known for its eclectic line-up. Gathering in the same building different community to the pop from the heavy style of music.
It website already had a calendar functionnality for who knows which kind of music they want to listen to, music lovers have just to click on a box which provides a calendar filter by them choice.
Goal: Create a page for one community of music lovers (example: Pop community)
How: Show more than a information page, push the user in an immersive online experience who reflects the community.
Role: Motion Design + UX / UI Design with Laureen Minet (illustration from her).
The first thing who came in our mind is the grunge / metal / hardrock outfit who seems really from a dark culture, however like the other musical genre, there is a lot of different type of people who appreciate this style. We decide to show a melting-pot of person with a colorful pattern of illustration representing each characters.